STRATEGIC
COMMUNICATION &
DESIGN
PORTFOLIO
Jenni Denekas weaves together her experience in nonprofit communications and her design skills to create the full package: strategically sound marketing plans paired with eye-catching collateral. She has a particular interest in reaching traditionally underemphasized audiences, including Millennials (Gen Y) and Zoomers (Gen Z), who are growing into their peak buying power.
POWER WITH Anthology (Film Series)
Creating a unifying visual language for diverse stories about health justice.
Client
RELATE Lab at Oregon Health & Science University (OHSU)
Created
10/2022
Welcome Home Kit Marketing Plan
To increase donations by enhancing outreach to Millennials and Zoomers.
Client
Our Just Future (Formerly Human Solutions)
Created
10/2022
Marketing Strategy for Increased Pet Ownership and Retention Among Millennials
Graduate school assignment to create a hypothetical marketing strategy targeting a specific audience segment.
Client
Oregon Humane Society, but really J616: Strategic Communication Marketing at University of Oregon
Created
6/2021
Bee Better Certified: A Farmer’s Guide (Print)
Making pollinator conservation accessible for aging, rural populations.
Client
The Xerces Society for Invertebrate Conservation
Created
2/2020
Earth Week & Beyond (Digital & Print)
Celebrating the diversity of invertebrate species and mobilizing conservation efforts.
Client
The Xerces Society for Invertebrate Conservation
Created
4/2019 through 4/2020
Save Western Monarchs
Mobilizing conservation efforts to save a monarch migration in crisis; the population is now in recovery!
Client
The Xerces Society for Invertebrate Conservation
Created
1/2019 through 1/2020
2019 Year-End Fundraising Campaign
Then-highest-grossing year-end fundraising effort in the organization’s history—second in a row!
Client
The Xerces Society for Invertebrate Conservation
Created
11/2019
#UnscienceAnAnimal Challenge (Social Media)
Humorous social media trend among scientists, which garnered a lot of engagement.
Client
The Xerces Society for Invertebrate Conservation
Created
2/2019
2018 Year-End Fundraising Campaign
Then-highest-grossing year-end fundraising effort in the organization’s history.
Client
The Xerces Society for Invertebrate Conservation
Created
11/2018
School Pollinator Garden Sign (Out-of-Home Marketing)
A serendipitous assignment to create an interpretive panel at my grade school’s pollinator garden.
Client
The Xerces Society for Invertebrate Conservation & Cedaroak Park Primary School
Created
11/2018